“We are unstoppable” – FCA Uganda hosts pop-up market day for women entrepreneurs
Women from Mityana in Uganda have been able to start their own businesses, which has also raised their confidence levels. A Pop-Up Market Day, hosted by FCA, saw over 200 local entrepreneurs, most of them women, come together to present and sell their products and services.
On December 12, 2024, Finn Church Aid (FCA), in partnership with the Women’s Bank, hosted a vibrant pop-up market day at the sports grounds of St. Luke’s Mpirigwa Primary School in Namungo Sub-county, Mityana. The event brought together over 200 Women’s Bank-supported entrepreneurs, their families, and local leaders under the theme: “Women in Production are Pillars of Quality.”
The market showcased the impact of FCA’s initiatives in empowering women entrepreneurs. Participants displayed a wide range of products and services, creating opportunities for networking, market linkages, and community engagement.
“I learned how to tailor, but I didn’t have the knowledge to turn it into a business. FCA’s empowerment training changed everything for me. I now have a thriving business and can support myself and my family,” shared Nanyonjo, a 21-year-old entrepreneur who proudly showcased her tailoring business at the event.
The pop-up market highlighted the resilience and potential of women entrepreneurs in driving economic growth and improving livelihoods within their communities.
Nankanja Christine, a 74-year-old beneficiary of FCA’s program, shared her heartfelt gratitude for the support she received:
“I relied solely on my husband’s income, but FCA empowered me to start my own business. Now I sell fish alongside my farming, and my family eats a balanced diet. I thank FCA for training us in business skills.”
The Chief guest, Mr. Ivan Kisakye, Senior Commercial Officer at Mityanya Local Government, commended FCA for its impactful work in empowering women in Mityanya. “The work of FCA has greatly impacted the lives of women in Sekanyonyi and Namungo zones. I appreciate the husbands for allowing their wives to participate in these activities.”
Mr. Joseph Katende, Manager of Centenary Bank’s Mityanya Branch, encouraged the women to take advantage of the bank’s “Super Woman” accounts. “These accounts are designed specifically for women, and they offer a range of benefits, including low interest rates and flexible repayment terms.”
Mr. Kisakye also emphasized the importance of adding value to their produce. “Instead of selling maize grains, you can make maize flour and sell it at a higher price. This will not only increase your income but also improve your livelihoods.”
The event was a resounding success, with over 300 entrepreneurs and their dependents in attendance. A total of 180 women and 54 men exhibited their products and services, representing 10 different types of businesses. The event was also attended by 5 local leaders and dignitaries.
As Sheeba Akampamya, FCA Gender Officer, noted, “In 2021, many women were shy and hesitant to express themselves. Today, they are confident and empowered to take control of their lives and businesses.”
The Pop-Up Market Day event demonstrated the power of collaboration and empowerment in transforming the lives of women entrepreneurs in Mityanya.
The event concluded with a pledge from Joseph Odumna, FCA Livestock Coordinator to increase support for exhibitors and a call to action from, Samuel James Kibanga, FCA Project Manager, to continue empowering women entrepreneurs. “We are committed to empowering women entrepreneurs and promoting sustainable livelihoods in the region.” he added.
As the event came to a close, the atmosphere was filled with a sense of hope and determination. The women entrepreneurs had not only showcased their products and services but had also demonstrated their resilience and determination to succeed. As one of the participants aptly put it, “We are no longer just women, we are entrepreneurs, and we are unstoppable!”
Text and pictures: Kadlah Nabakembo